Your event deserves to be one of a kind

Texas Event Planners Serving Couples and Corporate Businesses

We are known for our dedicated approach, captivating designs and meticulous execution 

Sweet Laurel offers full-service planning you can trust to nurture every detail of your event, whether in Texas or destinations worldwide.

With my two boys and husband, we’ve visited five National Parks together including Glacier NP, the Grand Tetons, and Acadia. Our goal is to visit all of the National Parks together before my oldest turns 18!


With over 8 years in wedding and corporate event planning, I know how to combine the aesthetically savvy with the nitty-gritty to craft an experience that stays with you. 

Relationships are built on trust. So you can count on me to be a fiercely loyal partner through the process, yet firm when I need to be. Whether you work directly with me or any other planners on our team, you’ll be met with the same dedicated support to help you put together a truly incredible event. 

Beyond my passion for events and for people is my passion for travel which inspires many of my designs. I love incorporating elements from the Italian countryside, or textures from nature that have inspired me. We are surrounded by design inspiration everywhere we go.

Hi! I’m Laura. When I decide to do something, I go all in. Planning your event is no different. 

Owner + Principal Planner/Designer

Laura Palomo

After twenty-two years as a military spouse and mom of four, I’ve managed to perfect juggling a dynamic family life. That is to say, I’m more than capable of handling all the details for your event, believe me. 

Speaking of family, my goal is to make you feel less like a client and more like someone close you can confide in. Everyone has a story worth listening to, so I’m all ears! I can’t wait to help you continue writing your next chapter.  

Hi, I’m Dori and I’ll admit, I’m ridiculously organized and detail-oriented by nature.

Dinner with loved ones over homemade lasagna and pinot noir is my definition of a good time.


Lead Planner


I’ve traveled to plenty of countries, but my wanderlust always leads me back home to the good old state of Texas.


I recently graduated from Texas A&M University with a degree in Event Management. I’ve always been passionate about planning events ranging from bridal showers to birthday parties. But my role as a wedding + event planner is by far my favorite role yet.

I love having meaningful conversations and creating long-term relationships with my couples. And I can’t wait to help you plan the most special day of your life!

Howdy, the name’s Kendall!  

Lead Planner


When I’m not planning, I’m usually cooking, baking, or hiking through our breathtaking Hill Country.


Upfront, you should know I have a blast helping you incorporate furry family members (aka pets) into your special day, if you’re into that. And also I have to ask, are you dreaming up ideas for a personality-packed groom’s cake? It’s kind of my thing! 

Overall, I’m a big softie. I cry at almost every wedding I attend and can most certainly guarantee, I’ll shed a tear at yours, too. 

Hey, I’m Sophia! I’m a soon-to-be Texas State graduate who loves executing a flawless event at every step.

Assistant Coordinator


To plan an event is to fixate on the details: quick yet thoughtful action and organized timelines keep us energized. Along with watching your event come to life.

A relentless drive for perfection

Our designs lean into all senses, through texture, branding, smells, and subtle delights — all of which adds to the refreshing atmosphere of your event.

A passion for inspired gatherings

Creative, immersive, and memorable events don’t just happen. It’s the result of getting to know you and cultivating a strong relationship from day one. 

A genuine care for people

Our Planning Philosophy

Truth be told, all of us are …

 Worth Mentioning

Sweet Laurel Fun Facts

They basically fuel us on most, if not all, event days. Who’s to say we’re not ordering both right now? 

Obsessed with Whataburgers and Dr. Pepper

From its winding nature trails, rivers, and farmland to its quaint wineries, we’re proud to call the Hill Country our home. 

Born and raised Texans

Kendall technically isn’t. But since she’s just as bold, creative, and fiercely loyal, we say it counts! 

Scorpios (well, almost)


Laura is AMAZING! I cannot say enough good things about her and her team. She will quickly become your best friend and create the most beautiful, personal, perfect wedding. I have said this multiple times but hiring Laura was the best decision we made regarding our wedding. She made our special day one of a kind and stress free for me as the bride. One of the hardest things following the wedding has been knowing I wouldn't get to talk to Laura as much! She truly became a friend and I am forever grateful for her. She is truly special and I cannot recommend her enough!

"Laura truly became a friend and I am forever grateful for her."


corporate events

Draw in and delight your guests in an unexpected way

You're hosting more than a standard get together